Hublot will become the Premier League’s official timekeeper from the start of the 2020/21 season.
Hublot’s current partnerships cover international, European, national, women’s and club competitions, as well as legendary players and managers.
This includes iconic competitions, clubs and figures such as the FIFA World Cup, UEFA European Championships (Men’s and Women’s), UEFA Champions League (Men’s and Women’s) and Europa League, Chelsea FC, Juventus FC, SL Benfica, AFC Ajax, as well as legends such as Pelé, Diego Maradona, Kylian Mbappé, Didier Deschamps, José Mourinho and Alex Morgan.
When it comes to the Premier League, Hublot will time every match pitch-side and on TV screens all over the world.
The Hublot logo will sit alongside the on-screen graphic showing the match score and time. The Swiss luxury watch company will also be represented at every game via the iconic Hublot Big Bang Unico-shaped Referee Board held up by the fourth official to signal extra time and substitutions.
Premier League referees will also time matches using a Hublot Big Bang luxury smartwatch, which includes goal-line technology.
Ricardo Guadalupe HUBLOT CEO said: “We are extremely excited and proud to become the Premier League’s Official Timekeeper. This is a milestone moment for Hublot. Since 2006, we have shown Hublot is hugely passionate about football and that we add great value to every competition, club and talent with whom we partner. We look forward to working together to bring this partnership to life on and off the pitch. Hublot Loves Football and our partnership with the Premier League is the proof!”
Richard Masters Premier League Chief Executive said: “We are delighted to welcome Hublot as the Premier League’s Official Timekeeper. Hublot brings a wealth of experience in sports timekeeping, particularly in football, and are renowned for being at the forefront of innovation. We look forward to working closely together and developing the partnership to bring exciting matchday and digital activations to fans around the world.”
