The town was caught in the crossfire of a drug cartel war and it also became well-known for its high murder rate.
But the success of the local football team saved the day.
FC Juarez’s on-the-pitch fortunes have lifted the doom and gloom and crimes rates have fallen.
Los Bravos is now the pride of the footballing city.
Gracias a la afición y a @shopfountains por el gran recibimiento. Atentos a próximos eventos #VamosBravos pic.twitter.com/LkY8iHMtN5
— FC Juárez (@fcjuarezoficial) April 11, 2016
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Many thanks to the good folk at Copa90 for sending this to us.